“I don’t look to jump over 7-foot bars, I look around for 1-foot bars that I can step over.” …. Warren Buffett
BalanceBeam Partners® provides the opportunity for small, independent, quality focused wine companies to form a wine marketing partnership, strategically consolidating assets and construct a business model that maximizes economies of scale, creating a rationalized marketing presence, resulting in improved in-market brand performance.
BalanceBeam Partners® was founded in the summer of 2012 by Wine Marketer, John Corcoran, creating a Sonoma, California based strategic wine marketing company, focusing on offering family owned companies, that operate as sustainable, organic and/or biodynamic® wine businesses. BalanceBeam provides an alternative to a full time marketing staff.
BalanceBeam Partners® is based on the observation that small, independent, quality oriented family owned and operated wine companies tend to lack stand-alone marketing organizations and the necessary number of skilled personnel to effectively create brand equity and brand strength in an increasingly complex and crowded marketplace.
Products & Services
- Market modeling
- Brand awareness
- Pricing strategies
- Route to market strategies
- Digital age strategic initiatives
- Brand personality development
- Strategic & tactical brand planning
- Ecommerce maximization strategies
- Development of DTC & DTT initiatives
- Marketing promotions, planning and development
- Social Media strategic planning & tactical implementation
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