John Corcoran

“I want to put a ding in the Universe! ” … Steve Jobs

With the completion of college, and as part of his Grad School thesis, ‘Market Modeling for Wines in the International Marketplace, a Study in Channel Marketing Development’©, John spent more than a year as an apprentice winegrower in Aix en Province, Nuits St. Georges, Koblenz, and Riquewhir: picking steep slope grapes; making barrels in a Beaune cooperage; working in 13th century cellars with meter thick mold covering the walls; and running a bottling line in Nuits St Georges due to his unforeseen mechanical aptitude.

On his return to the States, John spent his career in winery marketing and operations, working to launch many of the now known successful wine brands, while focusing on the development of Burgundian varietals, including clonal and rootstock research; and, on the development of coastal California vineyards.

After spending his formative years traveling throughout the United States and Western Europe, John now lives in Sonoma, California; founding and operating BalanceBeam Partners® concentrating on family wine business marketing projects.

John was a founding member of the Board of Advisors for Cruvee, a web based digital information pipeline for wineries, assimilating, aggregating and processing wine data; functioning as the only central clearinghouse of wine business generated product information, and as the primary data information distribution channel for the wine industry. Cruvee was purchased by Vintank in April 2011 and the Cruvee Engine was integrated as a key software module,  Vintank Social ConnectWine Business Monthly October 2009 Cover w/CRM cover lead story

In addition to authoring the 2010 Wine Blog Awards Finalist Best Industry/Business Wine Blog , Think Wine Marketing©, John authored an article on CRMs for Sales & Marketing for the October 2009 edition of Wine Business Monthly. And, in the July 28, 2010 issue of Social Media Marketing Magazine, John was named one of the top 77 CMOs worldwide operating in the Social Media Marketing space. In the Summer of 2012, John founded a CPG marketing shop, BalanceBeam Partners.

Copyright © 2012 Think Wine Marketing Blog® All rights reserved.

9 thoughts on “About

  1. dear John,
    I think your wine marketing experience is very interesting and, for some details, a bit similar to mine.
    I wish you the best with your wine blog and your wine career.

    My best regards


  2. John
    Love the website…brilliant insight into the modern workings of the wine industry. Your knowledge is legendary!

    All the best


  3. John:

    It was good to meet you briefly at WBC – wish I had more time to visit and talk. I spent the rest of last week out in Sonoma after WBC – visited several excellent Sonoma wineries.

    All the best,

    • Frank, yeah, WBC09 was a little crowded. Saw my mug in some pics sent to me by friends and fellow attendees that I didn’t even have the chance to meet & greet. See you in Walla Walla for WBC10.


  4. John, been meaning to drop you a note for ages. I like your blog. You are the hardest working man in wine biz. I see you all over the net. Keep it up. Forgive the ignorance but what is a “cloud” based anything? Just wondering.
    Kevin Lynch

    • Kevin, thanks for the kudos. I also really enjoy your blog and BTW: you also get around the ‘cloud.’ Here’s the geeky but simple answer to your ‘Cloud’ question: The term ‘cloud computing’ was first coined and defined by Emory University Goizueta Business School professor Ramnath Chellappa. In the jargon rich world of the computer industry the term cloud computing has become a phrase to describe information stored and processed in the ‘cloud’ world of the Internet. Cloud computing refers to remote scalable virtualized data or software programs available to authorized users over a computer connection, but for the most part it is a simplification of a complex infrastructure. Basically it’s information stored and processed on remote servers and delivered back to your computer, laptop, netbook or smartphone screen through your web browser. As a user of cloud computing you don’t have to own the servers or grid functioning as host to your software programs. Cloud computing utilization billing usually follows the public utility model, pay for what you consume. This allows you to reallocate the expenditure of human and capital resources from the now unnecessary technical infrastructure build. As the development of high-speed bandwidth increases, the adoption of cloud computing has become more common. We are no longer hard-wired to our data networks. We can only ask that cloud computing be reliable, secure and meets our service needs.” Software installed on your computer or server is referred to as Software as a Product (SaaP), while software in the ‘cloud’ is referred to as Software as a Service (SaaS). For the cloud think google apps or wordpress.com. Hope that helps … Cork

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