Having written and proposed the adoption of a number of available useful technological advances for wine business marketing departments seeking to optimize their efficacy, I have an announcement to make concerning my recent involvement with one new wine business technology company. On August 13, 2009 I accepted an appointment to the Board of Advisors at Cruvee. In this past week, Cruvee.com CEO Evan Cover named Michael Wangbickler and John Corcoran, Think Wine Marketing Founder and Chief Marketing Officer to the Cruvee BOA. As a wine industry participant, I have been a tireless supporter of the wine industry’s adoption of technology under the mantras of ‘best practices’ and ‘utilize every tool available.’ I look forward to working with Evan, Michael and the BOA at Cruvee in an effort to increase the adoption of this timely and critical wine marketing intelligence platform.
As a note to new and regular readers
Also, having previously written about Social Media with occasional Cruvee mentions as part of the story line, I felt that I should update my readers regarding my new appointment to the Cruvee BOA. This seems important to me, and hopefully to you, the reader, within my personal ethos of transparency. Please also note that this is a quick post and that my regular weekly Think Piece article will be posted this Thursday Evening 8/20. So, stay tuned! The intent of any Think Piece post is an effort to create a discussion revolving around identifiable current wine marketing issues. Your involvement and comments are a critical part of the process. This is meant to be a conversation and not a lecture. I’m gratified that to date I’ve received more than 250 comments in my first series of Think Pieces. Many of my post have been the result of ‘what-if’ questions from friends and contacts in the wine business, sometimes on the phone but often over a glass of wine, or possibly a local craft brew. Hopefully the content has been helpful to some, and of value to many, but that determination will be made by you, the reader. Please feel free to contact me by commenting on this blog, or please click on the blog contact page to call or email me directly. Looking forward to a robust discussion on the topics over the next six months
The Cruvee PR Release
Pioneer in social media intelligence for the wine industry, announced today the appointment of two wine business experts to their Board of Advisors
08.13.2009 – Napa, CA, August 12, 2009 – Cruvee, the pioneer in social media intelligence for the wine industry, announced today the appointment of two wine business experts to their Board of Advisors (BOA) selected to assist and advise the company in strategic developments, marketing and outreach within the wine community.
Cruvee’s BOA will thoughtfully work to advance Cruvee as the leader in social media monitoring and information aggregation for all online conversations surrounding wine and wine brands. And in order to do so, Cruvee will look to these two recognized leaders and innovators in the wine industry to draw from their experience bolstering Cruvee’s mission and aspirations.
Founder and Chief Executive officer, Evan Cover, asserted, “It is an honor and absolute privilege to have these forward thinking wine business leaders as part of Cruvee. They bring so much passion and knowledge to our company that will undoubtedly aide in our success.”
The two initial appointees to the BOA are:
Michael Wangbickler is the Executive Director of the Academy of Wine Communications and currently holds the position of PR manager at Balzac Communications and Marketing in Napa, California. Prior to that he was at Franciscan Estates (part of Constellations Wines U.S.) where he was a wine educator/program specialist with responsibilities for trade relations and special events. His credentials include the Diploma in Wine & Spirits from the Wine and Spirits Education Trust, Sommelier Certificate from the Court of Master Sommeliers, and is a Certified Wine Educator. He has been a judge for various wine competitions, and has taught courses on wine and wine marketing.
John Corcoran is the Owner & Chief Marketing Officer of Think Wine Marketing where he works to assist wine businesses maximize market awareness through market modeling, strategic planning, promotions and digital strategic initiatives. John has been in the wine industry for over 25 years focusing on marketing and sales. He is an active voice online through his blog and social media participation, extending his reach as a well-respected resource for insights into wine business.
Cruvee’s BOA will consists of four total members. They will be announcing two additional members comprised of thought leaders and veterans within the technology industry soon.
Cruvee is a customer acquisition vehicle that is designed for wineries to connect with consumers through social media monitoring services. It aggregates all the conversations and tasting notes from around the web including:
• Over 19 Million blog posts with over 1,000 dedicated wine bloggers
• Over 15,000 forums – both wine related and non-wine related
• Over 3 million tweets a day
• 100’s of social networking sites and wine groups
• Major wine related tasting note sites
This tool helps to promote and protect a wineries brand by effectively monitoring, measuring and interpreting the online chatter, clutter and its inherent viral effect. They help their clients leverage this consumer-generated media as a competitive advantage in today’s online marketplace. Cruvee not only gives wineries a unique view of their brands public perception in near real-time, but they also enable wineries to engage consumers to continue brand loyalty and sales efforts.
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