“I want to put a ding in the Universe! ” … Steve Jobs
With the completion of college, and as part of his Grad School thesis, ‘Market Modeling for Wines in the International Marketplace, a Study in Channel Marketing Development’©, John spent more than a year as an apprentice winegrower in Aix en Province, Nuits St. Georges, Koblenz, and Riquewhir: picking steep slope grapes; making barrels in a Beaune cooperage; working in 13th century cellars with meter thick mold covering the walls; and running a bottling line in Nuits St Georges due to his unforeseen mechanical aptitude.
On his return to the States, John spent his career in winery marketing and operations, working to launch many of the now known successful wine brands, while focusing on the development of Burgundian varietals, including clonal and rootstock research; and, on the development of coastal California vineyards.
After spending his formative years traveling throughout the United States and Western Europe, John now lives in Sonoma, California; founding and operating BalanceBeam Partners® concentrating on family wine business marketing projects.
John was a founding member of the Board of Advisors for Cruvee, a web based digital information pipeline for wineries, assimilating, aggregating and processing wine data; functioning as the only central clearinghouse of wine business generated product information, and as the primary data information distribution channel for the wine industry. Cruvee was purchased by Vintank in April 2011 and the Cruvee Engine was integrated as a key software module, Vintank Social Connect
In addition to authoring the 2010 Wine Blog Awards Finalist Best Industry/Business Wine Blog , Think Wine Marketing©, John authored an article on CRMs for Sales & Marketing for the October 2009 edition of Wine Business Monthly. And, in the July 28, 2010 issue of Social Media Marketing Magazine, John was named one of the top 77 CMOs worldwide operating in the Social Media Marketing space. In the Summer of 2012, John founded a CPG marketing shop, BalanceBeam Partners.
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