About
John Corcoran
“I want to put a ding in the Universe! ” … Steve Jobs
With the completion of college, and as part of his Grad School thesis, ‘Market Modeling for Wines in the International Marketplace, a Study in Channel Marketing Development’©, John spent more than a year apprenticing in Aix en Province, Nuits St. Georges, Koblenz, and Riquewhir: picking steep slope grapes; making barrels in a Beaune cooperage; working in 13th century cellars with meter thick mold covering the walls; and running a bottling line in Nuits St Georges due to his unforeseen mechanical aptitude.
On his return to the States, John spent his career in winery marketing and operations, working to launch many of the now known successful wine brands, while focusing on the development of Burgundian varietals, including clonal and rootstock research; and, on the development of coastal California vineyards.
After spending his formative years traveling throughout the United States and Western Europe, John now lives in Sonoma, California; founding and operating Think Wine Marketing® concentrating on family wine business marketing projects. John is on the Board of Advisors for Cruvee, a web based digital information pipeline for the wine industry, assimilating, aggregating and processing wine data; functioning as the only central clearinghouse of wine industry generated product information. In addition to authoring the Think Wine Marketing Blog©, John has also written for Wine Business Monthly.
Copyright © 2009 Think Wine Marketing Blog® All rights reserved.
dear John,
I think your wine marketing experience is very interesting and, for some details, a bit similar to mine.
I wish you the best with your wine blog and your wine career.
My best regards
Monica
Monica, thanks for the comments and the best wishes. Hope to meet you one day
Love that poll on the right, here! And I’m still connecting the dots…between twitter, in person, your blog, etc!
good stuff john, keep it up.
greg
John
Love the website…brilliant insight into the modern workings of the wine industry. Your knowledge is legendary!
All the best
Cheers
David
John:
It was good to meet you briefly at WBC – wish I had more time to visit and talk. I spent the rest of last week out in Sonoma after WBC – visited several excellent Sonoma wineries.
All the best,
Frank
Frank, yeah, WBC09 was a little crowded. Saw my mug in some pics sent to me by friends and fellow attendees that I didn’t even have the chance to meet & greet. See you in Walla Walla for WBC10.
Cheers,
Cork
John, been meaning to drop you a note for ages. I like your blog. You are the hardest working man in wine biz. I see you all over the net. Keep it up. Forgive the ignorance but what is a “cloud” based anything? Just wondering.
Thanks,
Kevin Lynch
Kevin, thanks for the kudos. I also really enjoy your blog and BTW: you also get around the ‘cloud.’ Here’s the geeky but simple answer to your ‘Cloud’ question: The term ‘cloud computing’ was first coined and defined by Emory University Goizueta Business School professor Ramnath Chellappa. In the jargon rich world of the computer industry the term cloud computing has become a phrase to describe information stored and processed in the ‘cloud’ world of the Internet. Cloud computing refers to remote scalable virtualized data or software programs available to authorized users over a computer connection, but for the most part it is a simplification of a complex infrastructure. Basically it’s information stored and processed on remote servers and delivered back to your computer, laptop, netbook or smartphone screen through your web browser. As a user of cloud computing you don’t have to own the servers or grid functioning as host to your software programs. Cloud computing utilization billing usually follows the public utility model, pay for what you consume. This allows you to reallocate the expenditure of human and capital resources from the now unnecessary technical infrastructure build. As the development of high-speed bandwidth increases, the adoption of cloud computing has become more common. We are no longer hard-wired to our data networks. We can only ask that cloud computing be reliable, secure and meets our service needs.” Software installed on your computer or server is referred to as Software as a Product (SaaP), while software in the ‘cloud’ is referred to as Software as a Service (SaaS). For the cloud think google apps or wordpress.com. Hope that helps … Cork